RBS Smartsave

Brand Identity Success Story

Client Objectives

Getvanilla was invited to work on 'proof of concept' prototype designs for Smartsave, a new product being developed by RBS to enable business customers to save money with a number of well-known utilities companies.

The Solution

We created an identity for the new product and worked through user journeys, wireframes and high fidelity concepts to demonstrate how the service could be presented across different communication platforms and channels.

The Outcome

With a selection of visual material to hand, the RBS business banking division was able to evaluate its viability internally and get buy-in from senior management and decision-makers within the organisation.


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Getvanilla Design & Digital Ltd

07784 845771