Frames Foundry

Brand Identity Success Story

Client Objectives

Frames Foundry wanted to setup an eCommerce brand to provide modern, trendy and quality prescription eyewear and sunglasses, along with prescriptions. The emphasis was firmly on creating both a name and a visible presence that would prove recognisable when set alongside many high street eyewear retailers.

The Solution

By teaming up with well-known eyecare charity Sightsavers, Frames Foundry were able to instantly garner customer loyalty before launch, which has seen good growth in awareness on social media.

The Outcome

Establishing a new brand identity in an already crowded online marketplace for glasses and frames isn't easy, but Getvanilla were able to assist Frames Foundry in carving out a niche 'look & feel' that bodes well for sales in 2016.


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Getvanilla Design & Digital Ltd

07784 845771