Frames Foundry wanted to setup an eCommerce brand to provide modern, trendy and quality prescription eyewear and sunglasses, along with prescriptions. The emphasis was firmly on creating both a name and a visible presence that would prove recognisable when set alongside many high street eyewear retailers.
By teaming up with well-known eyecare charity Sightsavers, Frames Foundry were able to instantly garner customer loyalty before launch, which has seen good growth in awareness on social media.
Establishing a new brand identity in an already crowded online marketplace for glasses and frames isn't easy, but Getvanilla were able to assist Frames Foundry in carving out a niche 'look & feel' that bodes well for sales in 2016.
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