Following the success of the Athito Retail website, Getvanilla were asked to create a website for the sister company Athito Insurance who offer support to leading insurance groups and over 20 Lloyd's managing agencies.
Acknowledging the drier subject material than it's sibling, the MD was still keen to find a new angle in terms of presentation of Athito's core services and the extensive range of projects they have been involved in. By utilising some interesting photography of the exterior of the Lloyds building and City of London, I was able to ensure that each page on the site had a fresh look and feel.
By spending sufficient planning time on the site architecture, to cross-reference clients with capabilities and services, I was able to maximise Expression Engine's power to feed the same channel content across the site, thus improving SEO performance on what are very specialised keywords.
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